Developing & implementing a comprehensive national digital strategy to drive traffic, increase donations and boost awareness.

About This Project:

Loud Shirt Day (an initiative co-run by Telethon Speech and Hearing) approached Digital Union to plan and implement a Digital Strategy to help achieve their national goal of raising $450,000 to help give the gift of sound and speech to deaf children. Loud Shirt Day is a fun one day event on Friday 17 October 2014 when you can wear your brightest clothes (love ‘em, hate ‘em, whatever) and raise money to help give the gift of sound and speech to deaf children. Whether you fancy stripes, florals, polka dots or paisley, as long as it’s got colour and pizzazz, it will be perfect for Loud Shirt Day.

Solution:

Digital Union designed and developed a comprehensive, multi channel digital strategy designed with the goal of driving traffic to capture hosts and donations for the annual Loud Shirt Day event.

Results:

Results are currently pending and will be updated here once the campaign concludes later this year. To register your interest in Loud Shirt Day, or to donate, please click here.

view more projects