Use these tools to help create awesome digital marketing campaigns

The Top 5 Essential Digital Marketing Tools

Digital marketing management has fast become an integral part of a small business’ operation and customer acquisition, no matter what industry you find yourself in. Unfortunately, being a small business owner means wearing multiple hats while juggling an overwhelming amount of tasks that all demand your focus and attention.

Thankfully, there are a number of free digital marketing tools and platforms that small businesses can leverage to harness the power of social media without investing countless hours of time on it each day, and the best news is, they’re free.

In this post, we’ve curated a list of the Top 5 Essential Digital Marketing Tools for small business to help you save time and dominate your competition.

1. Hootsuite


Hootsuite is a social media management tool that gives you an almost “Matrix” style overview social media activity in real time. With one login, Hootsuite allows you to post, comment, engage and schedule all of your social media activity for a week (or longer) in one sitting.

This essential digital marketing tool for small business will save you crucial time on social media while increasing your response rate and understanding of your consumers. If you’d like to know more, We would recommend reading “The 6 Things to Know About Hootsuite” by clicking here.

Starter packages which include up to 3 social profiles are free, for more details please click here.

2. Google Analytics


Google Analytics is an essential digital marketing tool for small business that provides invaluable data to its users which can be used to improve all aspects of your online marketing. It is a free online platform that bestows its users with a deeper understanding of their website usage and customer behaviour.

Google Analytics can be accessed by clicking here, all that’s needed to get started is a Google Account and access to the backend of your website. Tips for installing the Google Analytics code to your website can be found here.

3. AdWords Editor


Any small business owner running a Google AdWords Campaign knows how incredibly frustrating making bulk edits can be. Combine this frustration with the lagging load time of AdWords and you’ve got enough stress to ruin anyone’s day.

The Google AdWords Editor is an essential free digital marketing tool for small business owners, allowing you to make bulk edits quickly, export and import campaign changes, view statistics, copy items, move items and it even allows you to work offline.

This tool is available on Windows or Mac for free download.



Nothing is more painful than seeing never ending naked URL chock full of percentage signs, exclamation marks and a combination of lowercase letters that make reading ancient Egyptian hieroglyphs seem like child’s play.

Luckily, services like exist. This service allows you to optimise and shorten your URL’s to improve their aesthetics and click throughs. It also allows you to track the performance of any piece of digital marketing content, showing you click through statistics and their geographic origin.

To get your free account, click here.



Navigating the seas of copyrighted content when using social can be quite difficult at times, leading a lot of law abiding small business owners to settle for subpar images from free stock imagery sites such as

Luckily there is a new age of beautiful, royalty free stock images arising on the net. These websites are full of high definition images, free for you to use. One of my favourites is; an asset definitely worth adding to your list of top digital marketing tools.


We hope you can take advantage of these powerful free resources to your advantage to not only save much needed time every week, but to help catapult you into the next level of digital marketing success.

Curious to learn more about leveraging digital marketing technologies to drive return on investment? Contact Digital Union, for an obligation free chat today on 08 9200 5869.

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