Use Snapchat to market your business to a highly engaged audience

You would have to be living under a rock not to have heard the notorious app’s name floating around conversation. Started as a university project in 2011, Snapchat’s growth has skyrocketed to over 700 million “snaps” sent per day, in just a few short years.

While the uses of a mobile app which sends self destructing photo and video content has resulted in criticism for obvious reasons, it is only recently being recognised for it’s marketing potential. With much needed improvements to stability resulting from the app’s growth in the recent 12 months, and current market value resting at $10 billion, despite its free and ad-less nature, it’s no wonder that the iconic white ghost has caused “Snapchat Marketing” to be on the tip of the tongue of industry professionals.

The first recorded use of Snapchat marketing was by 16 Handles Frozen Yogurt chains, which offered users coupons ranging from 15%-100% off their purchase, sent directly to their device. The catch? The self-destructing nature of the coupon meant the “snap” had to be opened at the counter, once they had already committed to the purchase.

Since, many businesses have experimented with Snapchat marketing capacities to varying degrees of success. Taco Bell have been known to distribute coupons across the USA, and the NBA even provided live updates of their award announcements at a recent ceremony.

So what does this mean for your business in Perth? Smaller businesses who wish to promote using “snaps”, keep this in mind; Keep it casual, and know your audience. With no business analytics available, it’s difficult to provide reliable ROI statistics, but a new sweeping social media platform with little clutter and a broad, highly engaged audience is a marketing goldmine.

If you’d like to learn more about the way Snapchat marketing can help to grow your business in Perth, contact Digital Union and let our social networking team help devise a strategy.

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