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Facebook Competitions

Facebook competitions can provide the consumer with a lot of value, while providing the business running them with a lot of ‘word of mouse’ promotion – removing the need to significantly invest in Facebook Ads.

The latest update to the Facebook Competition Rules (as of the 27 of August 2013) now allow brands and local businesses to run competitions on their Facebook wall, removing the need to run them through 3rd party apps such as Woobox.

With a significant amount of local businesses running Facebook competitions either illegally, or incorrectly, we have prepared the following cheat sheet on how to run a Facebook competition in Western Australia (WA).

Three Rules to Follow

1. Decide whether you are running a “Game of Chance” or a “Game of Skill” competition
  • Game of Chance: are sweepstakes / lotteries where the winner is drawn at random, or wins by chance
  • Game of Skill: are contests where the winner is judged or voted on due to their skill, for example, take a photo of your favourite holiday vacation
2. Know what pages can and can’t do

Page’s Can:

  • collect votes via likes (new fan, post likes)
  • collect entries by having users message the page
  • collect entries via users (fans / non fans) posting on the page wall
  • collect entries by users commenting on or liking a Page post

Page’s Can’t:

  • ask users to “Share to Win” or “Like and Share to Win”
  • ask users to “Tag Yourself to Win”
  • disregard Western Australian Government Guidelines for Trade Promotions

More information: Administer Promotions on Facebook

3. Follow Legal Requirements
  • Any Trade Promotion run in Western Australia must follow the laws outlined in the Gaming and Wagering Commission Act of 1987.
  • Include a link to the full Terms and Conditions of the Competition, where Facebook also requires you to have a complete release of liability by each entrant.
  • The following wording also needs to be included in the Terms and Conditions: “This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook.”

For more information on administering a Facebook competition in Western Australia that adheres to all legal requirements, please contact Digital Union by clicking here.

Source: Blaze Digital

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